Behind the Brand

 

Hi there!

I’m Cami—the founder and heart behind Cami Citrine. I’d love to share a little of my story and how this brand came to be.

Cami started as the pipe dream of a young girl growing up in a small country town in NSW, Australia. As an 8-year-old, I loved making and selling jewellery to my mum, aunties, and their friends. Even back then, I knew I wanted to turn my creativity into something more. 

At 21 I started a bedroom business where I would hand-sew fluffy handbags and hats for hours upon hours each day. I was scraping by, putting away small amounts in preparation for the next chapter of my dream. Then in 2022, at 23 years old, I had saved enough to purchase my first little round of jewellery stock, and Cami was created.

The name Cami Citrine has a special place in my heart. It was inspired by my dad, who gifted me a Citrine crystal as a symbol of good luck to pursue my vision. He always encouraged me to chase my dreams and from that moment, Cami Citrine felt like the perfect name for this little dream of mine.

I started out as a jewellery retailer, flipping through lookbooks from manufacturers, choosing pieces that caught my eye. After a few months, I had continued to build my piggy bank to a point where I could afford to have my own designs created. Today, every jewellery piece and handbag I sell is proudly designed by me, right here in Australia. This has always been my aspiration, working to design funky everyday pieces that resonate with me, for my customers to also fall in love with.

From the very beginning, it’s been a one-woman show (with a little help from my amazing mum, now assisting with customer service). Three years in, I’m still running my dream business from my spare bedroom and pouring my heart into every design I create.

Thank you so much for all the love and support you’ve shown along the way. You’re the reason this dream keeps growing, and I’m so grateful to have you as part of the Cami Citrine family.

 

With love, Cami x